Brace yourself, 2017 will be another
A new year is upon us. But a quick look back
at the major airline events of 2016 seemed to be all about airline
hacking, lowered expectations for passengers and involving less legroom.
Same Old, Same Old, But Hopeful Signs For 2017
If last year’s airline passenger stories have you lowering your expectations -s
ome good news is that getting across the Atlantic may be cheaper than ever.
Long-haul discount airlines
such as Norwegian Air, WOW Air and
Condor are offering cut-rate fares, often landing in secondary cities
that may never have had nonstop trans-Atlantic flights before.
So far, the biggest headliner for flyers this year is United Airlines’ new basic economy,
which all seems to be a clever reverse-psychology tactic to get customers to
pay even more
So if ‘
Basic Economy’ is about pressuring flyers into spending more money for the same product, it’s working
out very well!
When They Go Low, We Go High
United Airlines explained
that this is all for the benefit of passengers. (Of course it is!)
These changes are noteworthy, because to maintain the current level of service that customers value: being
able to put a bag in the overhead bin, choosing an aisle or window
seat, making sure your family is sitting in the same row, and being able
to change your flight – will cost about $25 more per ticket now.
But the majors seem to be having an identity crisis – they can’t seem to
they are full service airlines or low-cost carriers. (They can’t be
both!) On one hand they’re trying to become Spirit Airlines,
experimenting with bargain basement fares – while promoting their luxurious business class.
The Last Straw
The idea of not being able to use the overhead
bins may be the last straw. It’s just too obvious that airlines are
squeezing every last dollar out of flyers to maintain high profit
margins. Customers hate being treated so poorly when they pay so much
for a ticket.
Which could bring up touchy topics, such as:
- Opening up US domestic air travel to foreign airlines, or